Wednesday

More supportive commentary that mimics our last sales call in reference to home sales way up and refinances way down.

Pending home sales hit highest level in a year:

http://www.housingwire.com/articles/39702-pending-home-sales-rebound-to-highest-level-in-a-year

Refinance applications hit 8 year low:

http://www.housingwire.com/articles/39700-mba-refinance-applications-fall-to-eight-year-low

This message is exactly what we have all been talking about for 4-5 months now. If your marketing strategies and relationships don’t involve doing business with realtors this business could be a tough uphill climb. The good news is home sales are fueling the market in a record fashion giving us the opportunity to market quick turnaround times and purchase money service related competencies.

“Perfect preparation prevents piss-poor performance.”

• Woody Hayes -